Four foundational pillars that drive every decision we make for our investors.
Discover our story, what we do, and the purpose behind Freedom LifeX Group.
Our Story & Identity
Finowise Freedom LLP, a part of Freedom LifeX Group, is an AMFI Registered Mutual Fund Distributor & SIF Distributor (ARN-263895) focused on facilitating mutual fund investments for long-term growth. We provide incidental advice to assist you in selecting mutual fund & SIF schemes suitable for your goal-based investments, helping you work towards your financial objectives.
People fear that they will outlive their money and therefore they die rich and live poor. This is because most people do not understand the power of their money.
Another kind of people spend more than they should because they believe that life will go on, in the same way, year after year. They too in a sense do not understand the risks that they can encounter and how their money can be deployed to protect their interests.
This is where we make a difference
We are driven by the desire to understand people and their desires, their dreams and their fears, and provide money solutions to address their needs.
At FINOWISE, our proposition is to help people realize the awesomeness of their lives by managing their money meaningfully. In a sense, we are money psychologists because money behavior is not just a function of science but of human psychology.
Our single-minded focus is to create awesome lives.
Mastery of money systems — mutual funds, goals, risk and cash-flow.
The vast financial ocean where wisdom, not chance, keeps you afloat.
Not just smart or knowledgeable — the right mindset, attitude and approach towards money.
Transforming Income, Wealth & Life to Financial Freedom
In short, we help people grow their income, wealth and life — making sure the right amount of money is available at the right point of time, so they can win the money, wealth, health and life games and live the Happy and Freedom Life they desire, deserve and are born to live. Wherever we go, we educate, inspire and empower people to Be Wise, Be WHealthy and Be Happy.
We Are On a Mission To Transform People to Take Their Income, Wealth and Life from Level 1 to Level 6
We Ensure that our Clients Get the “Right Amount of Money Available at the Right Point of Time”
We Help Our Clients Not Only To Live Rich But Also Die Rich With Dignity, without Any Regrets
We Help Our Clients Play the Money Game, Wealth Game, Health Game and Life Game to WIN and Only to WIN
We Always Inspire, Empower and Make a Difference in People’s Lives Wherever We Go and Whenever We Meet
We Empower People to Live and Experience a Happy and Freedom Life — A Life That They Desire To Live, They Deserve To Live and They Are Born To Live
We Educate, Inspire and Empower Our Clients To — Be Wise, Be WHealthy and Be Happy
From first SIP to golden-age cash-flow — we combine education, distribution and ongoing care.
Our Purpose · Mission & Vision
We exist to replace chance with choice — to help families move from transactions to transformation, from returns-chasing to risk management, and from default lifestyles to a desired life.
To Educate, Inspire and Transform Millions of People to Take Their Income, Wealth and Life from Level 1 to Level 6 Through Our Unique M2M Freedom Blueprint.
To Empower People to Live and Experience A Happy and Freedom Life – “A Life They Desire To Live, A Life They Deserve to Live and A Life They Are Born To Live”
The values, principles and culture that guide every client relationship.
Core Values & Beliefs We Live By
The beliefs we live by — with every client, every day.
We Don’t Believe in “Transactional Business”, We Believe in “Transformational Business”.
We are a Follower of the Client First, We Next and Win-Win-Win Principle, Because “Our Progress Depends on Your Progress”.
We Follow All Professional Ethics with Full Integrity, Because “Trust is the Foundation of Any Relationship”.
Our Focus is to Ensure that Our Clients Get the “Right Amount of Money Available at the Right Point of Time”.
Our Core Objective is to “Make People Always Live a Happy Life, Rather than Dying Rich One Day with a Lot of Wealth or Assets in Their Name”.
Our Core Belief is that “If You Do Not Find Value in Our Service and Offering, Then the Money We Earn from You Has No Value for Us and Cannot Make Us Happy”.
We Enjoy Working and Helping Only Those Clients Where We Can Make a Meaningful Difference to Their Financial Life.
The 7 Ps That Guide Our Work
Purpose · People · Passion · Product · Process · Profit · Progress
It helps us to live a purposeful and meaningful life on Earth. This is the reason why we wake up every day, why we exist and why we work.
Everyone should be clear about their own IKIGAI and the purpose of our life and business — “Why We Do What We Do”. It keeps us BONDED together towards SOLVING a larger problem and ensures we do not get derailed.
Business is not run by a person, it is run by People — and hence the well-being of THE TEAM is the building block of our organization.
We always follow the principle of People Priority. If we have to choose between Product, Profit and People, we always choose People.
Passion & Pagalpan create the INTENSE DRIVE within to achieve more than we can imagine.
To achieve anything significant we need to be energetic, and for that we need to be Passionate and demonstrate Pagalpan.
Product is THE OUTCOME of our efforts towards SOLVING THE ULTIMATE challenge or problem.
We offer only those Products which serve and solve the P.A.I.N.s of People.
People might fail, but Process and System work. It ensures consistency and continuity irrespective of the leader’s presence or absence.
This builds the organization and makes THE BRAND MAGNETIC — and hence we always respect the Process.
Profit is the fuel that ensures SUSTAINABILITY of the organization and THE TRIBE.
Hence, whatever we do, we need to ensure we are profitable.
The day you stop growing is the day you start dying — hence we ensure that we are constantly growing by discovering and becoming a better version of ourselves.
It ensures that even if the ecosystem changes, we REMAIN RELEVANT at all times. Hence we work only with those clients where we can make a meaningful difference in their life.
Our Values, Client Conduct and Team Conduct
What we believe, how we serve our clients, and how we work together as one team.
Set of core principles and beliefs that guide your investment decisions
Whether you are starting with one priority or orchestrating a complete life plan — we build pathways around what matters to you.
To ensure the availability of the right amount of money at the right time — making arrangements of cash flow at every stage of life.
Nurturing your financial growth and your peace of mind.
Design the roadmap to achieve different milestones of your life.
Our Flagship Strategies — to ensure the availability of the right amount of money at the right time.
Design your golden age with freedom cash-flow.
Climb step by step from financial security to financial freedom.
Single Goal · Multiple Goals · Inspiring Goal
One clear destination — child’s education, vacation or early retirement. A dedicated SIP and portfolio design mapped to that single outcome.
ExploreComprehensive Freedom Blueprint (7 Events Plan) and Golden Age Blueprint.
ExploreLive your life — choose this goal to lead a financially free life, the life you are born to live and desire to live.
ExploreIn the heart of Mumbai, professionals from the financial fraternity converged with a common goal. The group included:
Founder & Chief Visionary Officer
Puttaswamy (Swamy) Gowda is the Founder and Chief Visionary Officer of Freedom LifeX Group. A CERTIFIED FINANCIAL PLANNER® with an MBA, he is also a trainer and the author of the book “Your IQ is not equal to your FQ”.
He is part of the founding group of financial professionals in Mumbai who came together with a shared goal of transforming lives through sound financial practices, and he co-founded the firm with his wife, Mrs. Shreedevi Gowda.
As Chief Visionary Officer, Swamy Sir steers the Finowise vision and culture — educating, inspiring and empowering people to get the right amount of money at the right point of time, so they can live a Happy & Freedom Life.
Co-Founder & Chief Happiness Officer
Shreedevi Gowda is a Co-Founder of Freedom LifeX Group, building the group alongside Swamy Sir. As Chief Happiness Officer, remaining happy and keeping people happy is her passion — a spirit she brings to the whole group. 10+ years in personal finance. NISM Certified Mutual Funds Distributor and IRDA Certified Life & General Insurance Advisor.
“Happiness is the real wealth — be happy, keep others happy, and every goal becomes a joyful journey.”
Chief Administrative Officer
Spent over three decades as an NRI and attained financial freedom with the guidance of P. Swamy Gowda. Passionate about helping people live a Happy and Freedom Life, he is part of the Freedom LifeX mission.
Chief Executive Officer
Driven by a passion to help people live a financially stress-free life. Rich corporate experience of more than 20 years with Kinetic, Mahindra and Kirloskar — building sustainable service models in the financial industry.
Chief Operating Officer
A growth-oriented Freedompreneur and new-age financial freedom coach. CERTIFIED FINANCIAL PLANNER®, determined to spread financial literacy and empower citizens to achieve financial freedom.
Director & National Business Head
With his CFP® credentials and expertise in wealth management, Manish Singh spearheads nationwide business growth, builds strategic partnerships, and promotes goal-based investment solutions, empowering individuals and families on their journey towards wealth creation and financial freedom.
United by purpose, they found joy in the impact of their work — families saving wisely, entrepreneurs making informed decisions, and senior citizens managing retirement cash flow with greater confidence.
Real feedback from families who chose the Freedom LifeX journey.
21 unique strengths in three categories — click a category to see its seven USPs.
The foundational beliefs, guiding principles and overarching vision behind our client relationships.
Category 2 · 7 USPsThe structured methods, blueprints and strategies we use to plan your financial journey.
Category 3 · 7 USPsTeam expertise, behavioural compounding and everyday discipline that keep the plan on track.